Adding flavor to a festive Houston favorite.
The Objective
A just-north-of-Houston tex-mex joint with sizzling fajitas, tantalizing enchiladas and renowned margaritas had been in business for years, but had long desired a refined, yet lively customer facing brand to match the restaurant ambiance and vibrant identity of their menu offerings.
The Solution
BCG crafted a ground-up rebrand for Julio’s Mexican Cantina. Featuring a complimentary suite of dinner, kids and drink menus, as well as a streamlined website and spirited collateral to boot, the brand now looks and feels as authentic its roots.
