Transformation for a brand that challenges the definition of conventional construction.
The Objective
GroundFORCE Building Systems uses a one-of-a-kind, off-site, system-built construction technology to efficiently build homes remotely and deliver them on the back of a truck. A complete rebrand was in order to align the company with it’s contemporary product.
The Solution
The brand overhaul included the development of an all new brand identity, website, print materials and collateral. Clear presentation and customer buy-in of the cutting edge GroundFORCE process was paramount during the rebrand process. A robust website with user-friendly flow reinforces this effort.
