Brand unification launches Dellner Bubenzer into a new era.
The Objective
Pintsch Bubenzer, a leading designer and manufacturer of braking systems, was comprised of five companies operating under individual brands. Our objective was to consolidate the brands and support the launch of a new company, Dellner Bubenzer.
The Solution
BCG designed the new Dellner Bubenzer brand, and followed up with the launch of a robust product driven website, print and digital advertising initiatives, and numerous marketing efforts across a variety of mediums.
